FIFA Advertisements Depict False Dreams


Coca Cola The lively Coca-Cola and McDonalds commercials flooding the World Cup advertisements depict young adolescence with an iconic bottle of soda or a McDonald’s bag in their hand and hope for stardom in their eyes. They are nothing but false dreams.

The popularity of this year’s World Cup has brought the clever marketing techniques from the fast food industry into the spotlight. Companies such as McDonalds and Coca-Cola are spending hundreds of thousands of dollars to promote their products while the whole world is watching. Their advertisements are creating nothing but false aspirations for the impressionable children who watch them. How did these companies that offer such harmful products become wealthy enough to position themselves next to such powerhouses as Sony, Fly Emirates and Visa? Why has the world begun to associate these fast food products with the agent of dreams?

Research from a UCLA study has proven that those who consume sugar-sweetened beverages on a daily basis are 27% more likely to be overweight or obese, and the high-fructose corn syrup in soda increase one’s chances for diabetes and cell damage. After such alarming statistics how can we allow these companies to endorse such highly valued sports like soccer – or any sport for that matter after knowing what outrageous health implications their products have on consumers. The power lies within each of us to make healthy decisions when we purchase food and disregard the warm, friendly feelings that fast food companies try to portray to the world when we watch their advertisements. We can be certain that the soda and cheeseburgers are not the agent of dreams and the over-consumption of these products by today’s youth will only bring them further away from becoming the next Christiano Ronaldo.

Source: Babey S.H., Jones M., Yu H., Goldstein H. (2009). Bubbling Over: Soda Consumption and Its Link to Obesity in California. UCLA Center for Health Policy Research and California Center for Public Health Advocacy.

Yours in Health,

Stella Metsovas B.S., CCN